Hanfu yellow dress

The Hanfu clothing industry is now worth 1 billion yuan ($140.7 million), which has prompted many to say it signifies the revival of Han or hanfu culture. One billion yuan is a huge figure, and that about 2.2 million people in China wear hanfu sounds impressive. But considering that the clothing retail industry was worth of 1.92 trillion yuan in 2017, 1 billion yuan is a small number. Having played a major role in China’s clothing history, hanfu remained popular until the late 1600s. Even the kimono and the traditional Korean costume originated from it. Now that China is on its way to realizing the great rejuvenation of the Chinese nation, it is natural for the Chinese people to show their love for traditional culture by wearing hanfu. But what is obstructing hanfu’s revival despite people’s love for it? Similarly, 2.2 million seems a small number considering that China’s population is more than 1.3 billion. The lack of a standard seems to be the main problem. But most of these historical dramas are fictional as are many of the dresses the characters wear. Short-video and live-streaming apps are the other sources that promote the hanfu culture. The hanfu trend emerged five years ago, so the industry is quite young and many tailors are still learning-from, say, historical TV dramas-how best to make hanfu. But most of these live-streamers have their own shops, which means they are propping up hanfu culture to increase their profits. To fulfill their selfish interests, black cheongsam dress those behind the short videos and live-streaming blame one another instead of working together to revive the hanfu culture.

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